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The Upstream Diagnostic

Have you made the decisions
that make marketing work?

Marc Wajsberg
Marc Wajsberg Fractional CMO · Author of Reports, Not Revenue

Marketing produces results, or it produces reports. The difference is rarely the marketing itself — it is whether the upstream commercial decisions have been made clearly enough for everything downstream to have a chance. This diagnostic surfaces which of those decisions are still unresolved in your business.

Fourteen questions. Ten minutes. No email required. Answer yes or no to each.

If you score below eight confident yes answers, the book is not theory for you. It is a working diagnosis.

14 questionsTen minutes
Instant resultNo email required
From the bookReports, Not Revenue
This diagnostic appears in the introduction of Reports, Not Revenue by Marc Wajsberg. Each question maps to a specific chapter. The questions below are the exact questions from the book — the ones that identify where the upstream work has not yet been done.

Read more about the book →

"Over the course of my career, I've come across plenty of marketing specialists. Marc is the first who actually sounds like a businessman, not a vague consultant full of empty talk."

Philippe Criel · CFO Centre Belgium

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Your upstream diagnostic result
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Where the upstream work is still unresolved

All fourteen questions

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